Carmenchu Mendiola-Fernández, M.A.
Vice President, Communications
Carmenchu Mendiola-Fernández has more than 15 years of experience in corporate identity, brand management, strategic marketing and digital strategy. She manages The Washington Center's institutional brand and assists TWC's leadership in the development and execution of integrated marketing campaigns for a diverse group of audiences. She is also responsible for managing TWC's PR/media relations, crisis communications and the organization's digital strategy.
Carmenchu led a full rebranding strategy for TWC in 2007 that included research, positioning and a complete overhaul of TWC's visual identity. Currently, she’s leading a strategic IT assessment to ensure the proper alignment of technology solutions with the organization's goals.
Her work has been featured in two books: Building Better Brands: A Comprehensive Guide to Brand Strategy and Identity Development by Scott Lerman and SPIKE your Brand ROI: How to Maximize Reputation and Get Results by Adele Cehrs.
Carmenchu is also a pro bono consultant for the Taproot Foundation, helping other nonprofits achieve their marketing and communications goals.
She is an alumna of TWC's Internship Program and received an M.A. in Strategic Marketing, as well as a B.A. in Communications. Carmenchu is originally from Mexico and lives in Washington, D.C.
Carmenchu's Expertise Includes:
- Branding Strategy
- Corporate Identity
- Public Relations
- Online and Social Media Strategy
- Marketing Materials and Publications
- Integrated Communications Strategies