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Vice President, CommunicationsCarmenchu Mendiola-Fernández has more than 13 years of experience in corporate identity, brand management, strategic marketing and online strategy. She manages The Washington Center's institutional brand, and assists TWC's leadership in the development and execution of integrated marketing campaigns for a diverse group of audiences. She is also responsible for managing TWC's PR/Media efforts, the institutional website, and social media presence.

Carmenchu led a full rebranding strategy for TWC in 2007 that included research, positioning and a complete overhaul of TWC's visual identity. Carmenchu is also a pro bono consultant for the Taproot Foundation, helping other nonprofits achieve their marketing and communications goals.

Additionally, she is an alumna of TWC's Internship Program and received an M.A. in Strategic Marketing, as well as a B.A. in Communications. Carmenchu is originally from Mexico and lives in Washington, D.C. with her husband Gerardo and their four-year old son Santiago.

Carmenchu's Expertise Includes:

• Branding Strategy
• Corporate Identity
• Public Relations
• Online and Social Media Strategy
• Marketing Materials and Publications
• Integrated Communications Strategies