The Senior Manager of Alumni Relations will create and maintain mutually beneficial pathways for alumni participation that advance the goals of The Washington Center with a focus on building a strong pipeline of future advocates, volunteers and donors.
This position will build alumni participation and support through integrated digital outreach, relationship management and events/programming. He/she will also work within TWC’s CRM and SIS to develop and implement a data management system to track alumni contact information and engagement with a goal of expanding the number of alumni who are actively involved with the organization. He/she will be TWC’s centralized internal point of contact for all alumni-related initiatives, and will collaborate with departments across the organization with the goal of cultivating the alumni community and actively contributing to each department’s mission.
Alumni Engagement Strategy and Implementation
- Create and implement a strategy to establish and strengthen relationships with a wide range of alumni, locally, regionally, nationally, and internationally across all of TWC’s programs.
- Develop and execute yearly and quarterly priorities to reignite alumni engagement at TWC in coordination with the Vice President, Development & University Relations.
- Develop and market effective digital resources for alumni professional networking and career development within and across industries and professions.
- Develop a student to alumni pipeline to encourage excitement and increase engagement among TWC’s young alumni community.
Data Management and Reporting
- Ensure accurate and complete alumni database records; capture contact information, update alumni bios and career information, collect alumni testimonials and stories, etc.
- Ensure that all staff members who interact with alumni properly record all activities with alumni in TWC’s CRM/SIS systems.
- Develop and implement tracking methods to measure alumni engagement progress year-over-year. Regularly share reports with Sr VP and other executives.
- Develop goals, measure and report on results of all events, digital outreach, and major alumni programs.
Centralized Internal Clearinghouse for Alumni Relations
- Serve as a liaison between alumni and internal stakeholders including Student Services, Marketing & Communications, State Relations, Office of Internship Site Relations and Academic Internship Program, International, and Federal to advance their missions and improve the student experience.
- Identify and engage with alumni to serve in TWC student programming roles such as speakers, mentors, internship site supervisors, etc. in coordination with relevant TWC departments.
- Continuously refine and implement processes that govern relationships between alumni and internal partners.
Alumni Outreach and Communication
- Create regular communication to TWC’s alumni community in the form of targeted relevant emails, monthly newsletters, calls to action for volunteer engagement and career development, holiday cards, etc.
- Partner with the Marketing and Communications team to develop stories showcasing alumni to be featured on relevant social media channels and the TWC website.
- Develop an alumni driven recruitment strategy to support Enrollment objectives.
Stewardship and Events
- Plan, implement, and promote in-person programs designed to engage alumni with The Washington Center, including major annual events, periodic regional events and salons, individual meetings, and networking opportunities.
- Organize and accompany TWC leadership to meetings with notable alumni in Washington, D.C. and nationally.
- Attend local and national alumni events as an ambassador for The Washington Center.
- Promote a culture of philanthropy amongst diverse alumni by communicating the importance of annual philanthropic support to TWC and raising awareness on the organization’s priorities and initiatives.
- Strategize with The Washington Center’s development staff to increase support from alumni; routinely identify and qualify alumni prospects for gifts, communicate development-related activities, and attend regular development meetings to discuss alumni prospects and donors.
Required Education and Experience
An equivalent combination of education, training, and experience will be considered.
- Bachelor's Degree required.
- 5+ years of relationship building, event planning, communications, development, and other relevant experience.
Preferred Education/Qualifications and Experience
- Non-profit of university fundraising experience preferred.
- Prior experience working in higher education and/or alumni relations preferred
- Experience managing the details of multiple strategic projects -- coupled with the ability to translate the big picture.
- Interest and general knowledge of the employment/internship ecosystem for students, recent graduates, and traditionally underserved populations.
- Must be a good listener, communicator, writer and influencer who can proactively follow projects through to completion and report qualitative/quantitative results.
- Exceptional problem solver with an innovative approach to leveraging resources.
- Committed to customer service and must embrace a metrics-driven environment.
- Must have a proven record of meeting established goals and objectives and have strong interpersonal and communication abilities, be mature and well organized.
- Must have the ability and willingness to travel, including overnight on occasion and to work evenings and weekends as necessary.
Knowledge, Skills and Abilities
- Expert level writing, researching and general communication skills
- Diplomacy and an ability to interface with high-level officials
- Easily adaptable
- Ability to maintain confidentiality
- Proven ability to articulate organizational objectives and development goals
- Independent judgment and initiative.
- Proficiency in MS Office with strong knowledge of Microsoft Excel and Word.
This position will supervise a Coordinator focused on data management.
Equipment Used to Perform the Job
Which may be representative but not all inclusive of those commonly associated with this position:
- Standard office equipment including a facsimile machine, photocopier, and telephone system
- Personal Computer, job-related software and printer
Commonly associated with the performance of the functions of this job. Reasonable accommodation can be made to enable individuals with disabilities to perform described essential functions of this job. These physical demands are representative of the physical requirements necessary for an employee to successfully perform the essential functions of this job.
- The employee may frequently lift and/or move up to 25lbs. Specific vision abilities required by this job include close vision, distance vision, precise hand-eye coordination, and the ability to identify and distinguish colors. While performing the duties of this job, the employee is regularly required to sit, use repetitive wrist, hand, and/or finger movement, reach with hands and arms and talk or hear. The employee is frequently required to stand and walk. The employee is occasionally required to stoop, kneel, crouch, and crawl.
To apply to this position, please do so via our online application form.
This job description no way states or implies that these are the only duties preformed by the employee occupying this position. Employees may be required to follow instructions and to perform other job-related duties as requested, subject to all applicable state and federal laws. Certain job functions described herein may be subjected to possible modification in accordance with applicable state and federal laws.