Inspiring Young PR Associate Has Advice and Encouragement for Newcomers

Inspiring Young PR Associate Has Advice and Encouragement for Newcomers

DeAnna Rich

In a small-but-mighty PR firm, DeAnna Rich is a force to be reckoned with. Rich is a fairly recent graduate of Columbia College, but her confidence gives an aura of someone with years of field experience. When I sat down with Rich, she was nurturing and friendly - giving thoughtful advice without patronizing.


Rich has a lot of responsibility as an account associate with Tricom Associates. She works directly with Tricom’s clients of labor unions and nonprofits, and is also in charge of the internship program. Currently Tricom has 3 interns from the Washington Center.


“We have great interns this summer,” she said, beaming. Her enthusiasm is electric. It’s obvious that Rich has put in a lot of work to get where she is today, fueled by an honest love for her company and position. After excelling at teaching introductory English during her undergraduate career, a leadership position in charge of interns is a natural fit.


I asked Rich about her decision to jumpstart a career over staying in accademia. This is something I find myself questioning, so I was interested to learn what brought her to a decision. She cited debt among other frustrations in academia. Rich assured me that there were lots of positive similarities. Both communications professionals and professors do a lot of creating.


When discussing the benefit of being in a place rich with culture and intelligence, Rich shared an important reflection on the people of D.C.: “It’s a city full of people trying to do things bigger than themselves.”


When she alludes to dreams of starting her own firm or just discusses the latest social media project she’s heading, it’s obvious that DeAnna Rich is one of those people. She recognizes the power of the environment we’re living in: one where competition is exciting and something that elevates instead of oppresses. The ideas are rampant and the energy is endless. If you embrace D.C., it will help you succeed.

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