TWC Partners with Gap for InternsROCK!
InternsROCK! is a city-wide appreciation week that recently celebrated its fourth and most successful year yet, with the participation of over 70 businesses and the distribution of more than 4,000 key tags to interns throughout the city. Every year since 2010, The Washington Center for Internships and Academic Seminars (TWC) has recruited hundreds of businesses throughout Washington, D.C., Maryland and Virginia to provide discounts and host special events for interns who flock to the nation's capital for the summer.
Since the inception of InternsROCK!, thousands of summer interns have enjoyed discovering a wide variety of culinary destinations, museums and restaurants. One specific area that interns had always asked TWC to focus on was retail, especially with assisting them in transitioning from the college world of sweatshirts and jeans to the professional world of blazers and ties.
As a result, TWC secured a partnership with Gap in Georgetown for InternsROCK! 2013. José Quinteros, Gap's General Manager, worked with TWC to make the event a huge success. He acknowledged that even in a city that is typically known as "conservative yet stylish," Gap is a great place where you can maintain your personal edge while still being professional. Quinteros pointed out that, "Gap is definitely a place where you can come to find either formal or causal work attire and our collections are made so that you can either dress it up or dress it down."
InternsROCK! Gap Event in Georgetown
On Thursday, June 13th, the Gap hosted an InternsROCK! event at their flagship store in Georgetown, offering a wide variety of benefits to any interns who entered their store from 6-9:00 p.m. including:
- 30% discount
- Personal stylists
- Raffle prizes
Despite threats of a storm that some forecasters predicted would overwhelm the D.C. metro area, the event went off without a hitch. Interns in attendance enjoyed a night of shopping and the chance to win $50 Gap gift cards and attire. More importantly, every intern had the opportunity to find out how to dress up their professional wardrobe during personal consultations from five different stylists on staff.
Vanessa Fernandez is an intern currently completing an internship with Epic PR Group, a boutique firm in Alexandria, Virginia. She found the Gap event to be "particularly important because for most [interns], this is their first experience in the workforce. There are discrepancies between business casual, business professional and what you should be wearing on a day-to-day basis. So I think it's really important to have consultants who can advise us on what to wear, especially in D.C. where everyone is pretty much suit and tie all the time."
Bonnie Yan, also in attendance during the special InternsROCK! Gap event, is one of 500 interns who received her InternsROCK! key tag during the Smithsonian Institution's summer orientation. Currently an intern with the Smithsonian's Office of Investments and a student at Georgetown University, she took advantage of a number of InternsROCK! 2013 businesses and retailers including The Tombs. InternsROCK! was particularly meaningful for Yan when she realized "there was someone who cared so much about interns." She noted that it was particularly difficult to transition "from college into the professional world because one of the biggest challenges we do face is how to dress. You want to be taken seriously and how you look reflects who you are as a person." Yan was one of over 20 interns who enjoyed a personal consultation during the June 13th event, mentioning that her personal stylist, Matt, "did a really good job throwing colors into my wardrobe while toning down some parts. Now I know I can't do too many colors in one outfit because it's too overwhelming. I'm so happy I was able to be a part of this event."
A Special Thanks
TWC would like to extend a special thanks to Gap in Georgetown, specifically José Quinteros and his staff of personal stylists, for helping all interns who walked through Gap's doors during our annual InternsROCK! event. Whether going for casual, professional or both, it's clear that Gap is a retailer that caters to the individual and their personal style.
*Pictured left to right in photo above: Emily McLean and Jessica Velasco