“OMG”: the three letters that began many tweets during the Campaign 2012 seminar. Each day our students were introduced to people and ideas that inspired them in new ways. I expected to help them integrate all they were learning into a deeper understanding of politics and the political process. What I did not anticipate was the degree to which the students would have to be coached into setting aside their awe. On more than one occasion I felt like the proverbial pail of cold water tempering their enthusiasm.

Over the course of a month, over 70 different media outlets covered, wrote stories and turned the attention of their online readers to TWC's Campaign 2012 Academic Seminar.